The social media trends you need to know for 2018

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Social Media Trends 2018

Which social media trends will be worth your time and investment in 2018? Discover the five key trends—backed by global data—that will position your organization for success next year and beyond.

The guide to paid social: 5 steps to calculate the ROI

Social ads are a key part of reaching customers. Find out how social advertising can help your business, and how you can measure results most effectively.

The 3 social media challenges businesses will face in 2018

In our 2018 trends research, we uncovered three key challenges facing marketers. Learn more about these obstacles—and what you can do to address them.

Research your audience

Best practices for live social video

Live social media videos are quickly becoming an essential part of any social marketing plan. Watch this quick Hootsuite Academy course to learn exactly what you need to run a smooth broadcast and engage your audience with live video.

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